V&S Group

Absolut creates song and dance over Uber journeys home

11-Dec-2017 By Stuart Stone

In a video campaign fronted by Absolut Vodka, brand owner Pernod Ricard UK has teamed up with taxi service Uber to take a different tune in its annual anti-drink-driving campaign by introducing Uber Karaoke.

Absolut redesigns flavoured range

12-Aug-2013 By Jessica Mason

Pernod Ricard has launched new bottle designs for its Absolut range of flavoured vodkas in an effort to stand out from the crowd as well as draw further links between the brand and the art world.

Pernod Ricard announces biggest ad spend yet for Absolut

21-Sep-2010

A second run of Absolut Vodka adverts is about to hit TV screens, with owners Pernod Ricard confirming it is the biggest advertising spend yet for...

Exchange rates hit Pernod Ricard

18-Feb-2010 By Ewan Turney

French spirits producer Pernod Ricard saw net profit from recurring operations drop 5% as it was hit by unfavourable exchange rates.

Absolut's biggest push yet

01-Oct-2009 By Robyn Lewis

Absolut vodka is set to benefit from its biggest ever campaign in the UK. Brand owner Pernod Ricard is investing in a new campaign for the premium...

Upselling in practice

10-Jul-2008

A number of pubs and bars are beginning to transform their gin offering, featuring a broader choice of brands and an expanding menu of cocktails....

Pernod considers Absolut limit

10-Apr-2008

Pernod Ricard could look to rein in the number of Absolut vodka flavours on the market after its purchase of the brand from the Swedish Government....